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STEP 1: UNDERSTAND THE IMAGE
Who is York Street Studio?
What do they do?
Target audience?
An industrial design company located in Litchfield County, CT.
Create handmade fine furniture, decorative hardware and luxury home accessories.
Interior designers, hospitality and consumers who enjoy personalizing their home.
Price Point?
The Focus?
Products range from $50-$1,500.
To refine the brand by implementing "The Craft" aspect while maintaining the upscale appeal.
STEP 2: put The Focus on Paper
After making social media platform mock ups it was easy to see that the soft wood background and the slightly textured logo pearl-like logo was the perfect fit for
York Street.
I experimented with mellow tones featuring wood and leather textures. It was challenging to find the balance between texture and upscale aspects.
STep 3: Bring the Image into focus
Updated Logo
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